5 thoughts on “How is the training industry market?”
Juanita
The online education market has grown rapidly. The K12 track is still competing for the market for the market Am statistics according to the China Internet Network Information Center (CNNIC) data, as of March 2020, the number of online education users in my country reached 423 million, an increase from the end of 2018, an increase of increased from the end of 2018 222 million people. In the context of the rapid expansion of online education users, the scale of my country's online education market has grown rapidly. According to data from online scriptures, in 2019, my country's online education market size reached 346.8 billion yuan, a year -on -year increase of 21.47%. The first half of 20120, a total of 112 financing incidents occurred in my country's education market, with a financing amount of 19.6 billion yuan, of which the K12 education market performed well. In the first half of 2020, K12 Education had a total of 18 financing transactions in the first -level market, with a total transaction value of 12.5 billion yuan, accounting for 64%of the total education financing in the first half of the year. The K12 education track is still the focus of the capital market. In the first half of 2020, the financing amount of K12 education accounted for 60 % of the entire industry. The main reason was that Ape Counseling completed a new round of 1 billion US dollars financing in March, setting up a single financing in the education sector in the education sector. The highest record. The online children's English payment user scale exceeds one million With the development of the times, social progress and the improvement of national comprehensive quality, English has an increasingly important position in primary and secondary school education. This trend is in the enlightenment stage of basic education -children's periods are particularly prominent: the establishment of bilingual kindergartens across the country, the rise of various children's English interest classes, and frequent English tutorials on the Internet. English learning is very popular in children's learning. Children are becoming a new type of research target for English preschool education in the 21st century. In 2019, the number of online children's English fees in my country reached 1.37 million (referring to 1 to 1 or 1 pair of multi -online teaching user groups, excluding active obtaining online data learning user groups), an increase of 36.1%year -on -year. On the one hand, the continuous growth of English users is due to the continuous expansion of the scale of new generation of netizens; on the other hand, due to economic global development, the people attach great importance to English, and the learning English user group is at a low aging trend. On online children's English payment user unit price steadily increased 2015-2019, the average unit price of online children's English payment users continues to grow. In 2019, the average unit price of online children's English payment users is 7,403 yuan. According to the 51Talk annual report data, the unit price of 51Talk paid users in 2019 was 11,400 yuan, an increase of 12.9%year -on -year. The English teaching mode of online children's online children's English is mainly 1 to 1. The cost of single lessons is relatively high and the unit price is also high. With the increase in various aspects such as labor costs and rental costs, the prices of online children's English courses have also risen, which has driven the unit price growth. The online children's English market is still in the rapid development period thanks to the promotion of the "Internet " policy, capital, and technology. In recent years, the online children's English training market has developed rapidly and the wind is established. In 2019, my country's online children's English market scale (1 to 1 or 1 to multiple teaching methods) reached 10.11 billion yuan, an increase of 52.4%year -on -year. 1v1 teaching mode still dominates The teaching mode of online children's English mainly includes 1V1, small classes, large classes, etc. The representative brands of the 1V1 mode include VIPKID, Akasso, 51Talk, DADA, ABC360, etc.; the small class mode is both a foreign teacher to multiple students, the representative brands include QKIDS Jiuqu, magic ears, whale foreign teachers, etc. Learning and thinking, ape tutoring, assignment gang, etc. The interactivity of 1V1 and the small class model is mainly aimed at users' listening and speaking ability, and large classes pay more attention to the improvement of user reading and writing ability. At present, the online children's English 1V1 teaching mode still dominates. According to the Daji Data of China Science and Technology, the share of online youthful English market 1V1 teaching model accounts for 56%. It large classes and light classes have risen rapidly It online children's English development, the 1V1 foreign teacher model is favored by many training institutions. Among them, VIPKID is the first to propose the online North American foreign teacher 1V1 model. The popularity of the 1V1 mode has its objective reasons. Compared with some domestic English teachers who are not standard and unable to interact with some dumb English and pronunciation in China at that time, North American foreign teachers can provide pure pronunciation and authentic expression, and solve offline teaching resources and teachers. And other issues. However, due to the high cost of the 1v1 foreign teacher model, it is impossible to meet the children's high -frequency learning requirements, and it is difficult to improve the read and write ability alone by 1V1 alone. Therefore, the diversified product lines such as small classes, large classes, and light classes are launched with the launch, giving customers more selectivity. The new technologies such as AI and big data accelerate the transformation of online children's English teaching models, and the market penetration of markets such as the market towards second- and third -tier cities has risen rapidly. This reduction and efficiency cracking industry profitability At present, most of the online children's English training platform is still in a loss state, the main reason is that the cost of customer acquisition and personnel costs are high. According to relevant data statistics, the average cost of acquisition in the online education industry of children is as high as 3,000-4000 yuan per person. In 2019, 51Talk's operating costs through the "three -reduction combination fist" (sales costs decreased by 4.6%year -on -year, R
Cases of China Education and Training Industry Investment Feasibility Research Project Cases 1. Project case introduction In foreign education group commissioned Beijing Duohuida Management Consultant Co., Ltd. to conduct in -depth research on the domestic education and training industry. Studies include the market environment, industry characteristics, competition pattern, development trend, and advantageous enterprises of various segmented industries. The results of this research are an important basis for its business development and implementation of mergers and acquisitions.
2, project results display The branding of training institutions The brand is the foundation of survival, and the brand effect reflects competitiveness. At present, the Chinese education and training market has entered the elimination of the brand from the era of melee. The branding of education and training institutions has become an important strategy for survival and development. In the implementation of a brand -oriented development strategy, domestic education and training institutions mainly adopt the following methods: (1) Create a brand with personalized training concepts. The concept is mainly reflected in thought, spirit, ideas, beliefs, etc. The concept recognition system is the foundation and soul of all activities of education and training institutions, and it is also the core part of the image recognition system of education and training institutions. The concept of training brands is based on the common understanding of education concepts, such as understanding of basic functions such as talent training and social services, but also combined with the actual situation of educational training institutions. (2) With its own fine training project as the core, rolling development is used to form a brand with obvious characteristics. (3) Transplanted foreign training brands to China. For foreign training brands, in addition to the Sinicization of the course, the curriculum system generally does not make large changes, because considering that these courses are relatively mature, teachers must also be trained and assessed by the headquarters to maintain international training quality. Most of these brands are often certified training programs such as finance and IT categories. (4) Implement strict comprehensive quality management to build institutional brands. The rules and regulations are a standardized and institutionalized embodiment of the concept of the internal concept of education and training institutions. It is a basic premise and guarantee to ensure the quality of education and training. A scientific and reasonable education and training system can help standardize the behavior of members of the institution, so that all tasks are based on it.
This training project is integrated The orientation of its own discipline development, compared with the education and training institutions, the training programs of the education and training institutions should be based on occupational development. Guidance is to update knowledge for students, improve quality, improve ability, and seek better job services. The training targets are popular and practical high -level talents. The training program should pay more attention to the integration of knowledge, the integration of disciplines, the novelty of the perspective, and the forefront of ideas, reflect the distinctive composite and comprehensive characteristics.
This training course personalization As the competition in the Chinese education and training market is becoming increasingly fierce, personalized training has gradually become mainstream. The English training market has professional brands such as financial English, headhunting English, and industry English; the IT training market has begun to differentiate into two major camps of white -collar training and blue -collar training; CEO training has a training program for female CEO and Mrs. CEO; Sub -management training, project management training, sales training, technical training, etc., the differentiated competition in the Chinese education and training market has begun. Analysis of the current development situation: The differentiated competition in the Chinese education and training market can be achieved through the course settings and other means. The gradual improvement of personalized courses and the further improvement of teaching quality, gradually breaking the homogeneous competition pattern between training institutions.
The diversification of training model This Chinese education and training market is currently in the transition period of the product era to the marketing era. Education and training institutions for brand marketing have become an inevitable trend and advanced stage for development. Such institutions have jumped out of the training product and began to build their own training brands. It pays more attention to the value process of training (including the customer needs consultation before sale, the customerization of the curriculum on sale, and the after -sales tracking service). This type of education and training institutions provides a consultation training that conducts customer diagnosis through various consulting methods and modern management systems, discovers the real needs and business needs of customers, and then provide customers with a comprehensive training solution. This consultation training idea is to create a long -term core competitiveness of the training institution brand.
This training methods are diversified At present, the innovation of domestic education training methods and means is reflected in the training method. Traditional training methods are more classroom training. Later, various types of training later Institutions have begun various forms of training, including online training, on -site training, and tailor -made training programs; the second is the integration of multiple training methods: internship, lectures, gaming, case analysis and other training and other training methods. Comprehensive use of means.
This training service appreciation Due to the shortage of educational resources and the vigorous needs of students' learning needs, the re -development and re -use of education and training institutions in the development of customer resources are in a state of disorderly. Important customers are important customers. Management also belongs to a weak link. With the intensification of the training market competition, the management and services of training customers are becoming more and more important. In order to maintain the sustainable development of the training business, each training institution attaches more importance to the management and services of customers, and often provides continuous services and value -added services for major customers and students to give play to the living advertising effects of students.
The language training market is very large, but the competition is also fierce. Without certain funds and characteristics, it is not recommended to enter!
The market is not bad, there are too many, it is generally recommended to start from the local area, there are also online, but generally there is not much. Generally, everyone is listening to everyone's listening power
According to accurate news, Beijing Duo Huida Management Consultant Co., Ltd. is now on the verge of closure. The current company address is not Niujie at all, but a rental housing of a rental house in Shuijian, Changyang, Fangshan. Employees' salaries, enterprises have no formal projects, and there are no sources of flow funds. Only the company's chief consultant, Mr. Yue Yue is still struggling. The office is purely fictitious in Shanghai, Guangzhou and other places.
The online education market has grown rapidly. The K12 track is still competing for the market for the market
Am statistics according to the China Internet Network Information Center (CNNIC) data, as of March 2020, the number of online education users in my country reached 423 million, an increase from the end of 2018, an increase of increased from the end of 2018 222 million people.
In the context of the rapid expansion of online education users, the scale of my country's online education market has grown rapidly. According to data from online scriptures, in 2019, my country's online education market size reached 346.8 billion yuan, a year -on -year increase of 21.47%.
The first half of 20120, a total of 112 financing incidents occurred in my country's education market, with a financing amount of 19.6 billion yuan, of which the K12 education market performed well. In the first half of 2020, K12 Education had a total of 18 financing transactions in the first -level market, with a total transaction value of 12.5 billion yuan, accounting for 64%of the total education financing in the first half of the year. The K12 education track is still the focus of the capital market. In the first half of 2020, the financing amount of K12 education accounted for 60 % of the entire industry. The main reason was that Ape Counseling completed a new round of 1 billion US dollars financing in March, setting up a single financing in the education sector in the education sector. The highest record.
The online children's English payment user scale exceeds one million
With the development of the times, social progress and the improvement of national comprehensive quality, English has an increasingly important position in primary and secondary school education. This trend is in the enlightenment stage of basic education -children's periods are particularly prominent: the establishment of bilingual kindergartens across the country, the rise of various children's English interest classes, and frequent English tutorials on the Internet. English learning is very popular in children's learning. Children are becoming a new type of research target for English preschool education in the 21st century.
In 2019, the number of online children's English fees in my country reached 1.37 million (referring to 1 to 1 or 1 pair of multi -online teaching user groups, excluding active obtaining online data learning user groups), an increase of 36.1%year -on -year. On the one hand, the continuous growth of English users is due to the continuous expansion of the scale of new generation of netizens; on the other hand, due to economic global development, the people attach great importance to English, and the learning English user group is at a low aging trend.
On online children's English payment user unit price steadily increased
2015-2019, the average unit price of online children's English payment users continues to grow. In 2019, the average unit price of online children's English payment users is 7,403 yuan. According to the 51Talk annual report data, the unit price of 51Talk paid users in 2019 was 11,400 yuan, an increase of 12.9%year -on -year.
The English teaching mode of online children's online children's English is mainly 1 to 1. The cost of single lessons is relatively high and the unit price is also high. With the increase in various aspects such as labor costs and rental costs, the prices of online children's English courses have also risen, which has driven the unit price growth.
The online children's English market is still in the rapid development period
thanks to the promotion of the "Internet " policy, capital, and technology. In recent years, the online children's English training market has developed rapidly and the wind is established. In 2019, my country's online children's English market scale (1 to 1 or 1 to multiple teaching methods) reached 10.11 billion yuan, an increase of 52.4%year -on -year.
1v1 teaching mode still dominates
The teaching mode of online children's English mainly includes 1V1, small classes, large classes, etc. The representative brands of the 1V1 mode include VIPKID, Akasso, 51Talk, DADA, ABC360, etc.; the small class mode is both a foreign teacher to multiple students, the representative brands include QKIDS Jiuqu, magic ears, whale foreign teachers, etc. Learning and thinking, ape tutoring, assignment gang, etc. The interactivity of 1V1 and the small class model is mainly aimed at users' listening and speaking ability, and large classes pay more attention to the improvement of user reading and writing ability.
At present, the online children's English 1V1 teaching mode still dominates. According to the Daji Data of China Science and Technology, the share of online youthful English market 1V1 teaching model accounts for 56%.
It large classes and light classes have risen rapidly
It online children's English development, the 1V1 foreign teacher model is favored by many training institutions. Among them, VIPKID is the first to propose the online North American foreign teacher 1V1 model. The popularity of the 1V1 mode has its objective reasons. Compared with some domestic English teachers who are not standard and unable to interact with some dumb English and pronunciation in China at that time, North American foreign teachers can provide pure pronunciation and authentic expression, and solve offline teaching resources and teachers. And other issues. However, due to the high cost of the 1v1 foreign teacher model, it is impossible to meet the children's high -frequency learning requirements, and it is difficult to improve the read and write ability alone by 1V1 alone. Therefore, the diversified product lines such as small classes, large classes, and light classes are launched with the launch, giving customers more selectivity.
The new technologies such as AI and big data accelerate the transformation of online children's English teaching models, and the market penetration of markets such as the market towards second- and third -tier cities has risen rapidly.
This reduction and efficiency cracking industry profitability
At present, most of the online children's English training platform is still in a loss state, the main reason is that the cost of customer acquisition and personnel costs are high. According to relevant data statistics, the average cost of acquisition in the online education industry of children is as high as 3,000-4000 yuan per person.
In 2019, 51Talk's operating costs through the "three -reduction combination fist" (sales costs decreased by 4.6%year -on -year, R
Cases of China Education and Training Industry Investment Feasibility Research Project Cases
1. Project case introduction
In foreign education group commissioned Beijing Duohuida Management Consultant Co., Ltd. to conduct in -depth research on the domestic education and training industry. Studies include the market environment, industry characteristics, competition pattern, development trend, and advantageous enterprises of various segmented industries. The results of this research are an important basis for its business development and implementation of mergers and acquisitions.
2, project results display
The branding of training institutions
The brand is the foundation of survival, and the brand effect reflects competitiveness. At present, the Chinese education and training market has entered the elimination of the brand from the era of melee. The branding of education and training institutions has become an important strategy for survival and development. In the implementation of a brand -oriented development strategy, domestic education and training institutions mainly adopt the following methods:
(1) Create a brand with personalized training concepts. The concept is mainly reflected in thought, spirit, ideas, beliefs, etc. The concept recognition system is the foundation and soul of all activities of education and training institutions, and it is also the core part of the image recognition system of education and training institutions. The concept of training brands is based on the common understanding of education concepts, such as understanding of basic functions such as talent training and social services, but also combined with the actual situation of educational training institutions.
(2) With its own fine training project as the core, rolling development is used to form a brand with obvious characteristics.
(3) Transplanted foreign training brands to China. For foreign training brands, in addition to the Sinicization of the course, the curriculum system generally does not make large changes, because considering that these courses are relatively mature, teachers must also be trained and assessed by the headquarters to maintain international training quality. Most of these brands are often certified training programs such as finance and IT categories.
(4) Implement strict comprehensive quality management to build institutional brands. The rules and regulations are a standardized and institutionalized embodiment of the concept of the internal concept of education and training institutions. It is a basic premise and guarantee to ensure the quality of education and training. A scientific and reasonable education and training system can help standardize the behavior of members of the institution, so that all tasks are based on it.
This training project is integrated
The orientation of its own discipline development, compared with the education and training institutions, the training programs of the education and training institutions should be based on occupational development. Guidance is to update knowledge for students, improve quality, improve ability, and seek better job services. The training targets are popular and practical high -level talents. The training program should pay more attention to the integration of knowledge, the integration of disciplines, the novelty of the perspective, and the forefront of ideas, reflect the distinctive composite and comprehensive characteristics.
This training course personalization
As the competition in the Chinese education and training market is becoming increasingly fierce, personalized training has gradually become mainstream. The English training market has professional brands such as financial English, headhunting English, and industry English; the IT training market has begun to differentiate into two major camps of white -collar training and blue -collar training; CEO training has a training program for female CEO and Mrs. CEO; Sub -management training, project management training, sales training, technical training, etc., the differentiated competition in the Chinese education and training market has begun. Analysis of the current development situation: The differentiated competition in the Chinese education and training market can be achieved through the course settings and other means. The gradual improvement of personalized courses and the further improvement of teaching quality, gradually breaking the homogeneous competition pattern between training institutions.
The diversification of training model
This Chinese education and training market is currently in the transition period of the product era to the marketing era. Education and training institutions for brand marketing have become an inevitable trend and advanced stage for development. Such institutions have jumped out of the training product and began to build their own training brands. It pays more attention to the value process of training (including the customer needs consultation before sale, the customerization of the curriculum on sale, and the after -sales tracking service). This type of education and training institutions provides a consultation training that conducts customer diagnosis through various consulting methods and modern management systems, discovers the real needs and business needs of customers, and then provide customers with a comprehensive training solution. This consultation training idea is to create a long -term core competitiveness of the training institution brand.
This training methods are diversified
At present, the innovation of domestic education training methods and means is reflected in the training method. Traditional training methods are more classroom training. Later, various types of training later Institutions have begun various forms of training, including online training, on -site training, and tailor -made training programs; the second is the integration of multiple training methods: internship, lectures, gaming, case analysis and other training and other training methods. Comprehensive use of means.
This training service appreciation
Due to the shortage of educational resources and the vigorous needs of students' learning needs, the re -development and re -use of education and training institutions in the development of customer resources are in a state of disorderly. Important customers are important customers. Management also belongs to a weak link. With the intensification of the training market competition, the management and services of training customers are becoming more and more important. In order to maintain the sustainable development of the training business, each training institution attaches more importance to the management and services of customers, and often provides continuous services and value -added services for major customers and students to give play to the living advertising effects of students.
The language training market is very large, but the competition is also fierce. Without certain funds and characteristics, it is not recommended to enter!
The market is not bad, there are too many, it is generally recommended to start from the local area, there are also online, but generally there is not much. Generally, everyone is listening to everyone's listening power
According to accurate news, Beijing Duo Huida Management Consultant Co., Ltd. is now on the verge of closure. The current company address is not Niujie at all, but a rental housing of a rental house in Shuijian, Changyang, Fangshan. Employees' salaries, enterprises have no formal projects, and there are no sources of flow funds. Only the company's chief consultant, Mr. Yue Yue is still struggling. The office is purely fictitious in Shanghai, Guangzhou and other places.