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wholesale sterling designer jewelry Introduction to the characteristics of the product shelf
The good or bad for the shop display is not only related to the image of the entire product, but it will affect the situation of the product. In general, the purpose of the product's display is:
1. The product can attract attention and attract consumers' interest. Selling and effective commodity inventory management.
3. The characteristics and uses of the product can be clearly expressed.
4. The atmosphere of the manufacturing store and effective commodity inventory management.
The essentials that should be grasped when implementing the product shelf display are as follows ::
The explicit display must be visible.
easy Choose the display that is easy to get.
The display of the value of the product.
The display of the freshness of the product
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1. Horizontal display: The product is rowed along the shelves in order to browse the consumer back and forth.
2. Vertical display: the best selling best on similar products along the shelves Put in the place that is easiest to see and the easiest to get.
3. End frame display: The end frame is eye -catching and prominent. The above effect must be very good.
4. Cutting box landing display: In the supermarket, we often see some products cut out part of the cardboard box to expose the brand name and the trademark from the ground, a box of boxes in the box, a box pile of boxes, a box of boxes in the ground. This is the display of the cutting box.
5. Cross display: The cross display is to help the product find more face -to -face space on the relevant shelves to win more sales opportunities. Essence should not only be placed on the shelves of infant supplies, but also on the shelves of general shampoo; Gaowu
This toothpaste should not only be placed on the toothpaste shelves, but also should be placed on the shelves of children's cleaning products. The above is the cross display.
A effective product shelves display display method
1 • Make seasonal sense
Of course, the atmosphere of the decorative items can be used to use the method of color POP advertising (advertisements in the business ground), but the most important thing is to use a little decoration to decorate the entire business venue. Customers' attention, for example, the Chinese New Year's decoration.
2. The display of concentrated focus
When using this method, the lighting color, shape decoration or some decorative props should be used as the displayed equipment displayed to create a window layout. The design of n
The atmosphere of the festive joy uses the background and props to make the product present a beautiful effect to attract the impulse of consumers. This is the biggest function of the window layout. A window should always be fresh and interesting. Therefore, the window
is often replaced before it is attractive.
The should pay attention to the design of the product shelves:
1 · Main object:
. For example: the window object with cosmetics is that women are mainly arranged by women. Laughing, happy youthful and lively.
2. Time and seasonality:
For example, the decoration of the window with swimwear and swimming products must be matched with the blue sky ocean and the ocean and the blue sky and the ocean and the blue sky and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the ocean and the blue sky and the ocean and the ocean and the ocean and the ocean and the ocean and the blue sky was. Shaking coconut trees to make a cool summer. The window of the Christmas gift as the demand is arranged with the Christmas tree bulb Santa Santa snow
to create a happy winter scene.
3. Characteristics of the product:
The purpose and characteristics of various products, such as drinking electrical appliances that are drinking, emphasizing the convenience of electricity saving the watch clock The characteristics of a type of commodity to express messages to consumers.
Meding of the layout of the display window of the commodity shelves
The items include: composition props color lighting slogan and price sign points As follows:
1. Composition
The composition is a painting planned by the window designer. First, the composition is required to balance On the one hand, the main products that are dense and the items are not randomly displayed at will be placed in the attractive places.
The items available include model leaves, branches, flowers, plants, plants and table stone, etc. It is an important factor to form an important factor without props.
range. The application of props can emphasize the characteristics and use of the product and make the entire window layout more life -like.
. Color has the meaning of its representative. Color clever combination makes the product more convincing to attract customers' attention. When designing color design, the following points must be considered:
(1) Aesthetic concept
(2) Trees
(3) Traditional or custom
(4) Uses
. R N Lighting equipment displayed by the window of the window can be divided into two categories:
The fixed equipment includes the use of sun tubes or light bulbs to light up or both. The equipment includes the use of various strong light lights or radiation lights to temporarily place it on any angle. The fixed lighting equipment is usually placed on the ceiling of the window.
The attention of props and goods. The goods in the window can make the shape of the product more prominent in the lighting of the product to make the product more valuable.
5. Slogings and price cards
The product shelves display text slogan and price card chart although not the main part of the display window display design, appropriate text description and chart can make the window of the window display display performance It is better.
. The notice signs used in the shelf display of goods can be divided into the following:
Im billboards:
Make a more detailed and powerful introduction to the advantages and quality of a certain kind of goods and attract people to watch through beautiful colors and novel patterns.
Express a price or an attachment of concise instructions for example, "A lipstick 450 yuan".
The signboard:
Building. "
The description card:
The description card is a general introduction and description of the goods, for example," Made in Taiwan "(Made in Taiwan). R nThe test activity test
The activity name: Counter personnel's commodity shelf display exercise
The two event goals: play the skills of the display of the product shelf display of the counter Practice. Expo focuses on the processing principles of counter personnel during the practice of commodity shelves.
three Activities Time: Fifty minutes
n (1) Before the event: After finishing this unit, please ask the classmates to prepare the counter display skills of the counter personnel. Personnel and customers.
(3) After the activity: Teachers put forward encouragement guidance and correction on the content of the students. R
Focus on finishing:
The purpose of the display of the product
The pre -examination activities: preview the practice of the next unit commodity shelves
In enhancement activities: Please use the holiday period with parents to watch the counter staff at the department store. Working situation; the type and characteristics of the shelves and discuss with the children.
Ip operation activities: fill in
. nmake to make the goods attract attention and cause consumers' interest.
The can promote the sales of goods and effective commodity inventory management.
Represents.
The atmosphere of manufacturing stores and effective commodity inventory management.
. The requirements for basically grasping when the shelves are displayed:
The displayed display must be visible.
The display display that is easy to pick.
Display of the freshness of the product.
The striking display.
In the turnover rate of the product.
n
1. Make the product attract attention and attract consumers' interest.
2. It can promote the sales of goods and effective commodity inventory management.
3. Make the characteristics and use of the product clearly expressed.
4. The atmosphere of manufacturing stores and effective commodity inventory management.
. People can see.
2. Easy to choose a display that is easy to get.
3. Increasing the display of product value.
4. Increase Display of the freshness of the product
5. The eye -catching display.
6. Increase the turnover rate of the product. Jersey instructions
The requirements that should be grasped when the shelf is displayed
18k white gold wheat chain wholesale kool jewelry Good product display should not only be beautiful, but also express the brand's characteristics and enhance the brand's image. The most important thing is to promote the sales of the brand. It is not enough to swing casually. Professional display personnel are needed. It is recommended that if you have any plan to hire a professional display division, you can also learn to display yourself.
high fashion jewelry wholesale india Give full play to the application field of the product. For example, clothing generally uses human models with the same body; for example, cars choose the appropriate display background according to the design appearance of the model and the application population; In addition, it also uses a suitable person classification to display;
handcrafted l jewelry wholesale It is more attractive to customers' product display and requires data support. The Space Data Platform (SDP) can help you solve this problem!
SDP By deploying AIOT hardware in the store or intelligent upgrade of traditional hardware, the consumption data of all terminals of the store is captured, and real -time data analysis and integration are carried out. Display layout.
In insight into the passenger flow, passenger flow, passenger flow, passenger flow, and thermal power of passenger flow, etc., draw the customer liquid chart in the store, locate the cold/hot zone in the store, and analyze the transformation of the cashier data. The correlation between commodities further optimize related marketing, so that the store display in the store can better serve the performance of the store.
cheap wholesale bulk jewelry The vivid display of goods is the last opportunity for product sales. Only when the sales point is seen by customers can the sales point achieve sales opportunities. The survey shows that 70 % of customers do not know what to buy when they go to the supermarket. Random buyers accounted for the majority. Customers generally stay on average at the sales point of 15 minutes. 75 % of consumers decide whether to buy in 5 seconds. Customers The stop time before each product will not exceed 2 seconds. It is the key to whether it can attract customer attention within 2 seconds. If customers can't see the goods they want to buy, 40 % of people will buy other brands of products, which shows that the importance of the vivid display of the product for sales.
The winning terminal has become the "mantra" of many fast consumer goods companies, and the presented display location and making a good display of goods are the minimum requirements for each enterprise for end marketing staff.
Bee display and difference display, the impact on sales is at least doubled, which is why many companies attach great importance to product display. Almost every book and an article talk about how to do a good job of display, they will emphasize to seize the best display. Almost every company requires marketers to seize the best display and seize the best display position. The golden scripture law of the display.
However, the store is more of the general shelf display position, and there are always some cold and dead ends that are inevitable. For most companies, it is difficult to seize the best display. Most companies cannot always occupy the best display.
How to reasonably lay out the space location of the store, effectively uses each shelf and every corner to become very meaningful and valuable. Use [Display Experts] software to maximize the use of space to maximize the use of space to maximize the effect and maximize human effect. And it is simple and easy to use, suitable for the scene display of various retail formats.