1 thought on “tai rittichai jewelry wholesale Opening event planning”

  1. Jeanette

    silver bridal jewelry wholesale Planning of Opening Activities 1. Activity Name:
    38 Send 98
    . The purpose of the event:
    1. Preparation of publicity materials
    (1) Foreign Card
    (2) Internal Card
    (3) Boycover poster
    (4) Product preparation:
    The soup water, dyeing cream, and inverted film specified in the preparation activity.
    3. Service procedures and words
    (1) Grattrors
    (2) Internal Creative
    4. Technical strengthening training
    4. Event content content :
    1, 38 yuan dynamic fashion perm
    Original price: 98 yuan current price: 38 yuan
    , send 98 yuan love card n 38 yuan for hair
    60 yuan Used to buy inverted membrane
    .
    1. Expressive words:
    (1) Standard speech:
    ×× Hello, I am dynamic 6 hot 6 hot dyeing The hairstyle of the national chain salon ××× store, will you delay you for one minute? Yes, our store is doing "38 yuan and 98 yuan activity" recently. You can enjoy 38 yuan perm in our store with this card. Your presence!
    (2) Customers responding to questions:
    Please do not misunderstand, my shop just joined the dynamic 6 hot 6 -stained shape nationwide chain salon, specially launched this set of 38 yuan cost perm activity activity The main reason is that you can feel our service model and our latest hairstyle. Do you have time? Otherwise, I will visit your store to visit, so that our teacher will help you design for free.
    2. Inner creation:
    (1) Hello, is it the first time we have come to our shop? Where to make hair before, good! Hairstyle is very good. Do you have a familiar hair stylist in our store? Then I will tell you a good news. Our store has just participated in the devil training of the dynamic 6 headquarters. The latest new hairstyle is launched, and it is doing 38 yuan perm activity. The opportunity is rare! The original price of this product is 98 yuan, and now only 38 yuan is collected, we can enjoy our value -for -money service, and we can also get a love card for 98 yuan. You say it is cost -effective!
    (2) 98 yuan of love card can reach our hair dyeing service at 38 yuan, and the other 60 yuan can buy a set of special effects pouring films. This can not only change your hairstyle, but also get special effects of hair care , Truthfulness! If you do not care for your hair after hot dyeing, the hair will be dry and dehydrated, lacking elasticity, and will seriously affect the effect of the hairstyle. Because the hair will be alkaline after hot staining, and the nutritional inverted film is acidic, not only can we balance the pH value of your hair, but also effectively supplement keratin and fibrin, so that the hair restores elasticity and gloss in the shortest time in the shortest time Essence
    (3) Our store is now a member of the "Dynamic 6 Perm and Dyeing Style Style Style Style of the Country Chain Salon" in our store. All employees have undergone strict training from the headquarters to master the most popular hairstyle design essentials. Our hair stylist has been able to complete all the hairstyles of Japan and South Korea. The personal technology and quality of the assistant hair stylist are already comparison. I think you have felt our service. This is our model.
    If opening activities 2 I. The purpose of opening activities:
    1. Establish a public image of a specialty store to win the attention of major media.
    2. Gathering popularity by opening activities, showing Bayak's new image and increasing popularity.
    3. Through opening activities, the Bayak Store has strengthened the local impact and promotes sales.
    4. Through unique activities, attract the public and media attention, and improve the effect of communication.
    . The preliminary publicity plan:
    The success of the opening activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the successful opening of the opening activities be guaranteed. We must have this consciousness in mind. It is better to postpone the opening, and do not promotion in the early stage.
    The method and specific operation of the preliminary publicity:
    1. Publicity in the community:
    This is the most direct and most effective operation method, but it is also the most complicated method. Specific operations:
    (1) Publicity in two publicity groups, each group is more than two or two. The purpose of the propaganda team is only two weeks before the opening, through one -to -one publicity with customers, constantly find and track customers, understand the details and needs of customers, and finally guide the customer to enter the opening site.
    (2) Divide the real estate of the county and city, and the allocation is basically balanced. Each group is responsible for a area and work. Competition between the two groups, the index of competition is to guide the number of customers to enter the specialty store and the number of customers. Excellent performance gives commendations, such as cash rewards, business personnel inspections, etc. Mobilize the enthusiasm of the salesperson according to measures and other measures of each group of sales.
    (3) The content of household promotion: the company's profile, product introduction, opening activity content detailed introduction, customer's basic situation and willingness, invitation to enter the store. It is worth noting that after understanding the situation of the quasi -customers, we must collect, track, track, and maintain communication with the store shopping guide, find the right entry point, and prepare for the quickly signing for the opening. The day before the opening, the salesperson had to communicate with the quasi -customers to confirm the opening of the store to participate in the opening event.
    2. Newspaper Pages Page: The design of the promotion singles page is clear, and the theme of the event is obvious. The production should reflect the brand's grade. Do not use red and yellow monochrome printing forms without grade. rn 　　发布内容：rn 　　a、开业信息：时间、地点、标题、预约电话(可提供提前预约)rn 　　b、优惠活动内容rn 　　c、企业相关信息，文化Connotation -oriented
    D. Information about participating in the opening of the lottery and the distribution of gift distribution
    The effect of the publication issuance is the most direct effect, the publicity coverage is also wide, the information is also comprehensive, the target customer group is clear, there is any The gimmick will inevitably attract public's attention, and he is happy to participate in the opening of the new store's opening, thereby achieving the effect of publicity.
    This media: "×× News"
    Release quantity: × 10,000 copies
    Release date:
    . Temporary preview of newspapers and TV media: Propaganda is generally temporary concentrated publicity. Creation is critical.
    4. The opening trailer for the mobile phone SMS platform: You do not need to mess up with the sky, you can adopt satellite positioning forms to concentrate on all development real estate and building materials markets. That is, the positioning is sent.
    5. Of course, combined with the actual situation of the local area, other effective methods can be adopted for publicity.
    . Design of the promotion content of the opening activity:
    First of all, a relatively ultra -low -price product is required to attract customers and detonate the market. This price needs to be specially emphasized and eye -catching. At the same time, the design of the promotion content should be relatively lively, such as price discounts, promotional gifts, etc., and can even adopt targets, draws, etc.
    . The creation of the atmosphere of the opening event:
    arch of arch, color flag, carpet, hanging flag, balloon, Yirabao, flower basket and other traditional methods can be adopted. The momentum must be large, such as ten arches, lined up in one word, etc., to truly make the atmosphere. At the same time, the gifts of gifts must also be momentum. The piles must be large, giving people a lot of gifts, very valuable. One of the goals of the road show is to attract the attention of customers who come to visit and can accurately find the position; in addition, it can also attract the attention of all citizens, and even the media's attention. The creation of the atmosphere of the scene is also a supplement.
    1. Terminal layout: (Reference)
    (1) The surrounding neighborhood (in the building materials market): "Promotion of neighboring streets and urban main roads
    (2) Outside of the store:
    "Display the knife flag of the company's logo
    " Set up the air balloon in front of the door
    "is set outside the door.
    "Giant color vertical label hanging on the body
    " The balloon and bouquet decoration at the door.
    (3) Inside the store
    "The reception of the corporate logo is set up to enter Personal promotional materials
    "Establish a welcome and shopping guide lady.
    " set up a instruction system, set up a sign of significant labeling corporate logo
    " "A rest place in the relevant areas in the store is equipped with service personnel and distribution of gifts and promotional materials.
    "Establishing a business propaganda desk in the relevant location in the store, setting up related gifts, propaganda display products, souvenirs, and providing consulting services.
    It in the terminal layout, we will combine with the theme of the opening celebration, but no matter whether it is What themes are promoted, our company strives to achieve "careful, careful, serious, comprehensive"
    2. Specific arrangement: (reference)
    -The printing of the small gift distribution is printed and printed forms He Pen: Some personal information of registered customers (name, work unit, family address, contact number (invite customers to fill in after receiving gifts)
    -Sign -in table/Sign -in paper pen and paper pens each
    -tables and chairs r r
    -Gift Biak's exquisite handba bag 200
    -Bayak propaganda information 200
    -color hydrogen balloon (Baya Logo) 200
    -Small gift: Bayaqi exquisite advertisement Pen 200
    -Bayak's exquisite notebook, single Bayak porcelain cup for designers
    -Staff uniform configuration and other souvenirs
    1 Red Ribbon (Bayak Floor -luxury luxury Above, glory home)
    2 breast card
    3 Bayaqi purchaser clothing
    -guest 1 breasts 6
    3, ribbon -cutting ceremony: (reference)
    (Basic Content: Open -Leadership Speaking -Cutting Ribbon -Literary Activities and other professional performances -participating staff draws — a banquet (at the same time as the lottery)
    The opening celebration is set at 20 ×× year × month × morning × morning at the specialty store. (If the company does not have the right place to rent other squares or hotels)
    -9:30 venues are bright, colorful flags fluttering fluttering , Yingbin, military band, lion team, lady in wake -up, the staff of the staff are ready;
    -9: 40 company leaders and guests entered the market one after another. Sit, Miss Guiti Etiquette is waiting at the entrance to lead the preparations;
    -9:55 celebration (invited hosts) announced that the celebration is about to start. Putting on the place;
    -10: 00 celebrations officially started, the opening of the celebration of the words of the princes of the princes; The celebration of the ceremonies announced: Bayak ×× flagship store opening celebration starts! (Golden drum Qi Ming 10 seconds);
    -celebration of the celebrations invites the military band to play a song; Please speak at ××; (Company Leader) ;
    -Celebration of the ceremonies announced: please ×× speech; (VIP);
    -The celebration of the ceremonies host the ribbon -cutting ceremony, Miss Etiquette leads the company's leaders and guests; Please go out to the president of the Baya Jiangxi general agent. rn 　　——贝亚克会所领导宣布：贝亚克××旗舰店开业!(各位领导、嘉宾剪彩!)rn 　　——剪彩一刻，音乐嘹亮，礼花漫天，龙狮起舞，庆典Formation climax;
    -various colorful performances such as, gymnastics, Latin dances, etc. (starting activities starts)
    -Celebration of the ceremonies announced: Federation of VIPs!
    - ---- In the singing, the end language of the chief instrument,
    -the end of the celebration.
    . The training and arrangements of the staff of the opening activities:
    The on -site ordering staff should arrange in place. In addition to the single page, it is also responsible for maintaining the order on the spot. It is best to send orders to the community to send orders in the early stage. They can eliminate the strangeness of customers they have promoted, lead these customers directly into the store, prepare ideas for signing orders, and the success rate is relatively high. The shopping guide must pass the training, it is best to have been married and decorate at home, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also arrange in place.
    6. On -site control:
    The attention of weather; hydropower arrangement; special persons in different product areas are responsible for, preparation and supplementation of related materials.
    Copement activities 3 1. Opening promotion: Competition makes wedding photo studios continuously renovated and renovated, and made a new opening article in the promotion to get the attention of new people.
    The movie studios are reopening once a year, and they even opened two karma a year. Example: First, after renovation, the trial business will give the new people a large discount. After this round of promotion, it will be officially opened in a large fanfare, giving the new people a greater discount. The advantage of hype on the grounds of opening is that in the face of newcomers and peers, they are in a situation of attacking and retreating. Because you can plunder the source of the passenger at low prices, and at the same time, you can sorry to say to the industry or new people: It is not that this studio is doing low prices to disrupt the market, but because I just do a promotion.
    The "landing" advertising has a great influence and proper planning, which can seize a certain market share.
    2. Discount promotion: First, set up a name, for example: store celebration in the past few years, or a certain photography master's resident service, etc., and then use this as an excuse to greatly benefit the newcomer.
    The advantage of discount promotion is that we can understand that we have such a big discount because there is such an opportunity to help maintain the decent of the studio; at the same time, remind guests to seize the opportunity. The disadvantage is that almost all the studio is discounted by the name. Whoever does such a plan can no longer attract too much interest in consumers.
    3. Digital games: For example, a photo studio advertises: Celebrate May 1, 555 Special Activities ", which seems to be 555 yuan to take a set of wedding photos. When the newcomer enters the store for consultation, you can understand it. The reason for the reason 555 is: 10 % off first, then minus 500, and then give 5 wedding gifts for the abbreviation. In the end, the lowest price of the photo is about 1,000. Miss's enthusiastic introduction and thoughtful service, there are still many people who set up photos in the end.
    The main role of digital games is to attract customers to get started. Guests enter the store staff. The service level is very important and the service is proper. It can increase the success rate of the appointment.
    4. Alien Alliance: Jointing with the successful enterprises to do promotion is one of the most popular and effective methods in recent years. It will increase the grade of your studio and the degree of trustworthiness, and greatly improve the order rate. The specific methods are roughly the following:
    (1) Buying a certain product or a certain service, you can get one to get one to Coupons for a photo studio; you can get a coupon for buying a certain product or a service in the photo studio. , Indicate the sponsorship of a certain company to enhance the influence of this studio in the hearts of local newcomers.
    5. Algene Alliance: In some areas with benign competition, there will be two types of areas. Condition:
    (1) Do promotion or "show" together. The advantage of doing this is that it can expand the impact and jointly bear the publicity costs;
    (2) occupying the studio of different market segments. ": If you have taken a wedding photo in a wedding movie, you can get a discount card or a preferential card premium from a child studio; R n 6. Make "show" order: The studio is generally selected on weekends or holidays, at the door of the big shopping mall or on the square of the business center, make a dynamic dress show or static dress show. Professional models and professional professional The host came to host the venue, with a very warm scene atmosphere, so that the hesitant newcomers were infected and the deposit of taking pictures in the impulse. For example, Mrs. Golden Mrs. Chongqing Wedding Film has planned a "Long Live Marriage and Marriage Expo" event at the local five -star hotel Marriott Hotel, and invited many well -known companies with production and marriage to work together to make "shows". In just one day, only one day The collection of photos of newcomers is as high as hundreds of thousands.
    7. Lucky lottery: As long as you go to my studio to take pictures, you will have the opportunity to win the prize. At the beginning, the studio usually prepares some small appliances, wedding supplies Later, in order to attract newcomers, the amount of the lottery continued to increase.
    It, there is a special attention: "Advertising The "Law" stipulates that the maximum bonus of the lottery shall not be higher than 5,000 yuan. Once you accidentally exceed this highest limit, it will be severely punished by the industrial and commercial department. Please pay special attention to the studio you do n’t know.
    8. Single -generation MLM: MLM, as an illegal business behavior, has been banned, but many people do not know that the single -generation MLM is not illegal. The specific method for the studio is: you introduce me to the guest, I am, I am, I am, I am, I am, I am, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, me What are the benefits of giving you. The promises of each movie studio are different, some are giving guests a small gift, some are photos for guests, and some directly give guests cash or commission.
    The advantage of the single -generation MLM is to promote the photo studio through guests spent in this studio. It is more credible. After investigation, friends recommend that new people decide which studio takes pictures of the most important factors to take pictures. Essence
    9. Recessive promotion: This is a method used by some upper -grade, upper -scale studio. They generally have detailed records of guests spent on this studio, so they continue to keep their emotions with old guests through business letters and calls, and use the method of single -generation MLM to change the cost -. The best spokesperson, let old guests continue to make obligations for their studio.
    The biggest advantage of hidden promotion is the concealment of publicity, making it difficult for competitors to understand the movement of their studio, so it is difficult to carry out targeted attack strategies. The role of hidden promotion is also increasing.
    M many studio now learned the detailed situation of the newcomers registered in the region through the local marriage registration office, and then used frequent business letters to launch a marketing offensive. Essence
    Plipping activities 4 1. The purpose of opening activities:
    1. Establish the public image of the specialty store to win the attention of major media.
    2. Gathering popularity by opening activities, showing Bayak's new image and increasing popularity.
    3. Through opening activities, the Bayak Store has strengthened the local impact and promotes sales.
    4. Through unique activities, attract the public and media attention, and improve the effect of communication.
    . The preliminary publicity plan:
    The success of the opening activity is determined by whether the preliminary publicity is in place. Only when the early publicity is done can the successful opening of the opening activities be guaranteed. We must have this consciousness in mind. It is better to postpone the opening, and do not promotion in the early stage.
    The method and specific operation of the preliminary publicity:
    1. Publicity in the community:
    This is the most direct and most effective operation method, but it is also the most complicated method. Specific operations:
    (1) Publicity in two publicity groups, each group is more than two or two. The purpose of the propaganda team is only two weeks before the opening, through one -to -one publicity with customers, constantly find and track customers, understand the details and needs of customers, and finally guide the customer to enter the opening site.
    (2) Divide the real estate of the county and city, and the allocation is basically balanced. Each group is responsible for a area and work. Competition between the two groups, the index of competition is to guide the number of customers to enter the specialty store and the number of customers. Excellent performance gives commendations, such as cash rewards, business personnel inspections, etc. Mobilize the enthusiasm of the salesperson according to measures and other measures of each group of sales.
    (3) The content of household promotion: the company's profile, product introduction, opening activity content detailed introduction, customer's basic situation and willingness, invitation to enter the store. It is worth noting that after understanding the situation of the quasi -customers, we must collect, track, track, and maintain communication with the store shopping guide, find the right entry point, and prepare for the quickly signing for the opening. The day before the opening, the salesperson had to communicate with the quasi -customers to confirm the opening of the store to participate in the opening event.
    2. Newspaper Pages Page: The design of the promotion singles page is clear, and the theme of the event is obvious. The production should reflect the brand's grade. Do not use red and yellow monochrome printing forms without grade. rn 　　发布内容：rn 　　a、开业信息：时间、地点、标题、预约电话(可提供提前预约)rn 　　b、优惠活动内容rn 　　c、企业相关信息，文化Connotation -oriented
    D. Information about participating in the opening of the lottery and the distribution of gift distribution
    The effect of the publication issuance is the most direct effect, the publicity coverage is also wide, the information is also comprehensive, the target customer group is clear, there is any The gimmick will inevitably attract public's attention, and he is happy to participate in the opening of the new store's opening, thereby achieving the effect of publicity.
    This media: "×× News"
    Release quantity: × 10,000 copies
    Release date:
    . Temporary preview of newspapers and TV media: Propaganda is generally temporary concentrated publicity. Creation is critical.
    4. The opening trailer for the mobile phone SMS platform: You do not need to mess up with the sky, you can adopt satellite positioning forms to concentrate on all development real estate and building materials markets. That is, the positioning is sent.
    5. Of course, combined with the actual situation of the local area, other effective methods can be adopted for publicity.
    . Design of the promotion content of the opening activity:
    First of all, a relatively ultra -low -price product is required to attract customers and detonate the market. This price needs to be specially emphasized and eye -catching. At the same time, the design of the promotion content should be relatively lively, such as price discounts, promotional gifts, etc., and can even adopt targets, draws, etc.
    . The creation of the atmosphere of the opening event:
    arch of arch, color flag, carpet, hanging flag, balloon, Yirabao, flower basket and other traditional methods can be adopted. The momentum must be large, such as ten arches, lined up in one word, etc., to truly make the atmosphere. At the same time, the gifts of gifts must also be momentum. The piles must be large, giving people a lot of gifts, very valuable. One of the goals of the road show is to attract the attention of customers who come to visit and can accurately find the position; in addition, it can also attract the attention of all citizens, and even the media's attention. The creation of the atmosphere of the scene is also a supplement.
    1. Terminal layout: (Reference)
    (1) The surrounding neighborhood (in the building materials market): "Promotion of neighboring streets and urban main roads
    (2) Outside of the store:
    "Display the knife flag of the company's logo
    " Set up the air balloon in front of the door
    "is set outside the door.
    "Giant color vertical label hanging on the body
    " The balloon and bouquet decoration at the door.
    (3) Inside the store
    "The reception of the corporate logo is set up to enter Personal promotional materials
    "Establish a welcome and shopping guide lady.
    " set up a instruction system, set up a sign of significant labeling corporate logo
    " "A rest place in the relevant areas in the store is equipped with service personnel and distribution of gifts and promotional materials.
    "Establishing business propaganda platforms in related locations in the store, setting up related gifts, propaganda display products, souvenirs, and providing consulting services.
    It in the terminal layout, we will combine with the theme of the opening celebration, but regardless of whether What themes are to publicize, our company strives to achieve "careful, careful, serious, comprehensive"
    2. Specific arrangement: (Reference)
    -The layout of the small gift distribution is printed and printed. Tables and pens: register some personal information (name, work unit, family address, contact number (invite customers to fill in after receiving gifts)
    -sign in to table/sign in paper and pen pens each
    -tables and chairs
    -Gift Bayaqi Paper Paper 200
    -Bayak Propaganda Materials 200
    -Color hydrogen balloon (Baya LOGO) 200
    -Small gift: Bayaqi exquisite exquisite Advertiser 200
    -Bayaq's exquisite notebook, single Bayak porcelain cup for designers
    -The staff uniformly configures and other souvenirs
    1 Red Ribbon (Bayak Floor —— Above luxury, glory home)
    2 breast card
    3 Bayaqi purchaser clothing
    -guest 1 chest flower 6
    3, ribbon cutting ceremony: (reference)
    (Basic Content: Open -Leadership Speaking -Cutting Ribbon -Literary Activities and other professional performances -participating lottery draws -banquet some VIPs (at the same time with the lottery)
    N opening celebrations are set at 200 × year × month × day × morning × point at the specialty store. (If the company does not have a suitable site, you can rent other squares or hotels)
    -9:30 venues are bright, colorful flags fluttering fluttering , Yingbin, military band, lion team, lady in wake -up, the staff of the staff are ready;
    -9: 40 company leaders and guests entered the market one after another. Sit, Miss Guiti Etiquette is waiting at the entrance to lead the preparations;
    -9:55 celebration (invited hosts) announced that the celebration is about to start. Putting on the place;
    -10: 00 celebrations officially started, the opening of the celebration of the words of the princes of the princes; The celebration of the ceremonies announced: Bayak ×× flagship store opening celebration starts! (Golden drum Qi Ming 10 seconds);
    -celebration of the celebrations invites the military band to play a song; Please speak at ××; (Company leadership );
    -Celebration of the ceremonies announced: please ×× speech; (VIP);
    -celebration of the ceremonies hosting ribbon -cutting ceremony, Miss Etiquette leads the company's leaders and guests; The emcee invited Baya Jiangxi General Agent to host the tailoring ceremony. rn 　　——贝亚克会所领导宣布：贝亚克××旗舰店开业!(各位领导、嘉宾剪彩!)rn 　　——剪彩一刻，音乐嘹亮，礼花漫天，龙狮起舞，庆典Formation climax;
    -various colorful performances such as, gymnastics, Latin dances, etc. (starting activities starts)
    -Celebration of the ceremonies announced: Federation of VIPs!
    - ---- In the singing, the end language of the chief instrument,
    -the end of the celebration.
    . The training and arrangements of the staff of the opening activities:
    The on -site ordering staff should arrange in place. In addition to the single page, it is also responsible for maintaining the order on the spot. It is best to send orders to the community to send orders in the early stage. They can eliminate the strangeness of customers they have promoted, lead these customers directly into the store, prepare ideas for signing orders, and the success rate is relatively high. The shopping guide must pass the training, it is best to have been married and decorate at home, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also arrange in place.
    6. On -site control:
    The attention of weather; hydropower arrangement; special persons in different product areas are responsible for, preparation and supplementation of related materials.

Leave a Comment