3 thoughts on “What are the strategies of general suppliers when choosing?”

  1. The supplier strategy refers to the strategy, supply conditions, price, transportation, and promotional methods of supplier marketing strategies, and have a positive attractive effect on the purchase behavior of middlemen and promote their purchase. In the process of cooperation between suppliers and retailers, it is not just the pressure of suppliers. In fact, retailers will also feel the strength of the supplier when facing super suppliers and brand suppliers, just like Procter

  2. Together with retailers, formulate a joint business plan, analyze the problems and opportunities in business from the perspective of the key figures of retailers, analyze the problems and opportunities in business from the perspective of retailers, and jointly formulate corresponding business development plans and specific implementation plans. During the implementation process, supervision and adjustment are made through regular reviews to achieve the predetermined goals. This plays a very important role in reducing the friction between the two sides in daily work, promoting cooperation, and improving efficiency. In terms of the joint plan, Procter

  3. Establish KA, which is the key customer management department. Traditional channel planning usually divides the entire market into regional districts, districts, regions, and cities in accordance with administrative divisions. As the retail industry continues, large chain retail companies have appeared. There are many shares and the development of the network across regions. This is of great significance for suppliers to establish business partnerships with them. At the same time, this chain of organizational structure and management methods gradually break the regional restrictions. Different differences between different chain retail companies have exceeded the differences in the regional market. Therefore, suppliers must adjust the channel structure based on this change, and have become a special KA management department for chain retail companies to make overall management, and in -depth understanding of the corporate culture, organizational structure and operating mechanism of retail companies, coordinate internal management to adapt to chain chains to adapt to chain chain The development of retail companies creates benefits for themselves.

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