4 thoughts on “What are the types of modern car ads?”
Leslie
Auto advertising mainly includes four types: new cars, promotional activities, auto show activities, car accessories and maintenance. Today we will see through actual combat cases. What should we do when we need to make an advertising picture in the automotive industry?
The basic design elements
In general, the advertising map can be split into the three parts of the main product map, text, and background.
1, the main product map
The main body of the advertisement is preferably with high -quality and high -precision car physical photos. When choosing the material, you need to pay attention. Try to choose a 45 ° angle car photo to express the overall appearance of the vehicle and better integrate with the background. In addition, good environmental light can highlight the three -dimensional and texture of the car.
▲ 45 ° viewing angle, the subject is clear and eye -catching, good light reflects the texture of the car
▲ Cartoon and vector style, not suitable for advertising design in the automotive industry
2, background
We We need to choose different backgrounds according to the characteristics of the vehicle and the purpose of promotion. There are three common backgrounds suitable for car advertising.
The city theme background: urban architecture, night view, etc.
Target users: white -collar workers working in the city, home users.
Themmed theme background: mountain, wilderness, jungle, snow and so on.
Target users: self -driving tour enthusiasts.
This background: science and technology background, music and other personalized elements.
Target users: users who are pursuing car personalization.
3, text
In terms of the choice of fonts, the recommended style is tough and solid in strokes to match the car's industrial mechanical sense.
▲ The main title is Lingxin, and the subtitle is black
▲ Song body looks thin, without strength, and the recognition is not high.
BMW 7 Series Automobile Slogage —— — You only respect for life art
Mermore -Benz Auto slogan — the era of leadership, control the future.
Audi Motors' slogans ——— Breakthrough technology, Qidi Future
Cadillac Auto slogan -integrate strength, speed and luxury into one Franklin brand car slogan — a car that will never bring you trouble
Volkswagen slogan -out of the model of car love for cars r
Volvo (VOLVO) Automotive slogan — Caring for life, enjoying life
Ford car slogan -your world, no boundary
Nissan Automobile's slogan --- Beyond the future
The slogan of Bangdiak's license -sitting is a beautiful thing, and it is even more fast to see sitting in it.
Thejo car advertising slogan —— The appearance of the car has been maintained, so the appearance is ugly, but its performance has been improved.
Ti Toyota Motors' slogan —— must have a road in front of the car, there must be a road with a road more free
Chrysler car slogans --- you buy it If the car does not come to consider our Chrysler's car, then you will suffer. Not only are you suffering, we also suffer.
Fefit Automobile's slogan — created a new era of Phyte, reborn, fierce, super Leima 1000.
modern car slogan ——— driving modern achievements in the future
Skoda car slogan --- simple, smart;
———— Think before you;
Sega car slogan ——
Sess and American good car slogans --- smooth conquest of life twists and turns
Abao Automobile's slogan —— German technology easily enjoys
Renault car advertising slogan -let cars become a small home n Auto advertising -Is she cute? (ISITLOVE?)
Adi A4 car slogan --- dynamic legend
Audi 100 car slogans --- take China Road, take FAW Audi
Wuling Hongguang S1 is a van. Although Wuling Hongguang S is not in the engine, it is in line with the width and height ratio, corresponding to the "some model features" in the specified regulations, so it should belong to a van. Before the implementation of the new policy, the driving license is written by a passenger car, and it will be treated as a van. According to the regulations, the characteristics of some models in the original small and miniature passenger cars are defined in line with the van, that is, the flat or short -headed body structure, the single -layer floor, the engine mid -to The high ratio of the car) is less than or equal to 0.9, and the number of people rides is less than or equal to 9. The passenger cars and a small and miniature van are installed in the seat.
The types of van
1, 6 ~ 8 types (micro passenger) This is the most common van. You need a C1 driver's license to drive. The seat distribution: driver's seat, co -pilot seat and 4 to 6 passenger seats (the combination of the occupant seat may be the front 2 and the second, second, 3 or 3 and 3). 2, 9 ~ 12 types (light passengers) traffic regulations require students to pick up and drop vehicles must be 9 and above vehicles, so it is often used as students' pick -up vehicles, station wagons or business cars. The van requires the B1 driver's license to drive. The seat distribution: driver's seat, co -pilot seat and 7 ~ 10 passenger seats (the occupant seats are divided into 3 rows, and the combination is 2, 2, 3, 3, 3, 3, 3, 3, 4, etc.). If my answer is helpful to you, remember to light up, thank you!
Through newspapers, radio, television, movies, road signs, window, printing, neon lights and other media or forms, it is published, set up, and post advertisements in the people's Republic of China. Specifically include: 1, using newspapers, journals, books, lists, etc. advertisements; 2, using broadcasting, television, movies, video, slide, etc. Buildings or space settings, neon lights, electronic display signs, window, light boxes, walls, etc. of buildings or spaces at stations, docks; 4, using theater, stadium (museum), cultural museums, exhibition halls, hotels, restaurants, amusements Settings and advertisements inside and outside the market, shopping malls and other places; 5, using vehicles, ships, aircraft and other transportation tool settings, drawing, and posting advertisements; (6) mail various types of advertising materials through the post office; 6, utilization Gift -to -physical advertising; 7, using network email, banner, etc. for advertising, database marketing. 8, call center, a database marketing 9, using SMS and MMS for advertising, database marketing. 10, use other media and forms to publish, set up, and post advertisements. Extended information: Id the role of advertising 1. Accurately express advertising information In modern business society, the vast majority of goods and service information are passed through advertisements. , Color and graphics accurately express information, while two -dimensional advertisements express information through sound and dynamic effects, and can be accepted and recognized by consumers through various methods of products and services. 2. Establishing brand image The image and brand of an enterprise determine the position of enterprises and products in the minds of consumers. This status usually relys on the strength and advertising strategy of the enterprise to maintain and shape. In plane advertisements, newspaper advertising, magazine advertisements due to the wide audience and large circulation, high credibility and strong brand shape capabilities. Combined with two -dimensional advertisements, the shape can be greatly enhanced. 3, guidance of consumption flat advertising can generally be hit directly into the hands of consumers, and the information is detailed and specific. Therefore, consumers can guide consumers to buy products. Two -dimensional ads can promote consumers to consume through the impact of dynamic effects. 4, satisfying consumers . A gorgeous and vivid advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, so that consumers are immersed in the joy given by the image and service image. In this way, make it consciously accept the guidance of advertising. Therefore, the aesthetic re -creation of material culture and lifestyle during advertising design, through exaggeration, association, symbol, metaphor, humor, humor and other methods to beautify the picture, to meet the aesthetic needs of human beauty. The aesthetic taste can effectively guide its consumption concepts in material culture and lifestyle.
Auto advertising mainly includes four types: new cars, promotional activities, auto show activities, car accessories and maintenance. Today we will see through actual combat cases. What should we do when we need to make an advertising picture in the automotive industry?
The basic design elements
In general, the advertising map can be split into the three parts of the main product map, text, and background.
1, the main product map
The main body of the advertisement is preferably with high -quality and high -precision car physical photos. When choosing the material, you need to pay attention. Try to choose a 45 ° angle car photo to express the overall appearance of the vehicle and better integrate with the background. In addition, good environmental light can highlight the three -dimensional and texture of the car.
▲ 45 ° viewing angle, the subject is clear and eye -catching, good light reflects the texture of the car
▲ Cartoon and vector style, not suitable for advertising design in the automotive industry
2, background
We We need to choose different backgrounds according to the characteristics of the vehicle and the purpose of promotion. There are three common backgrounds suitable for car advertising.
The city theme background: urban architecture, night view, etc.
Target users: white -collar workers working in the city, home users.
Themmed theme background: mountain, wilderness, jungle, snow and so on.
Target users: self -driving tour enthusiasts.
This background: science and technology background, music and other personalized elements.
Target users: users who are pursuing car personalization.
3, text
In terms of the choice of fonts, the recommended style is tough and solid in strokes to match the car's industrial mechanical sense.
▲ The main title is Lingxin, and the subtitle is black
▲ Song body looks thin, without strength, and the recognition is not high.
BMW 7 Series Automobile Slogage —— — You only respect for life art
Mermore -Benz Auto slogan — the era of leadership, control the future.
Audi Motors' slogans ——— Breakthrough technology, Qidi Future
Cadillac Auto slogan -integrate strength, speed and luxury into one
Franklin brand car slogan — a car that will never bring you trouble
Volkswagen slogan -out of the model of car love for cars r
Volvo (VOLVO) Automotive slogan — Caring for life, enjoying life
Ford car slogan -your world, no boundary
Nissan Automobile's slogan --- Beyond the future
The slogan of Bangdiak's license -sitting is a beautiful thing, and it is even more fast to see sitting in it.
Thejo car advertising slogan —— The appearance of the car has been maintained, so the appearance is ugly, but its performance has been improved.
Ti Toyota Motors' slogan —— must have a road in front of the car, there must be a road with a road more free
Chrysler car slogans --- you buy it If the car does not come to consider our Chrysler's car, then you will suffer. Not only are you suffering, we also suffer.
Fefit Automobile's slogan — created a new era of Phyte, reborn, fierce, super Leima 1000.
modern car slogan ——— driving modern achievements in the future
Skoda car slogan --- simple, smart;
———— Think before you;
Sega car slogan ——
Sess and American good car slogans --- smooth conquest of life twists and turns
Abao Automobile's slogan —— German technology easily enjoys
Renault car advertising slogan -let cars become a small home
n Auto advertising -Is she cute? (ISITLOVE?)
Adi A4 car slogan --- dynamic legend
Audi 100 car slogans --- take China Road, take FAW Audi
Wuling Hongguang S1 is a van. Although Wuling Hongguang S is not in the engine, it is in line with the width and height ratio, corresponding to the "some model features" in the specified regulations, so it should belong to a van. Before the implementation of the new policy, the driving license is written by a passenger car, and it will be treated as a van.
According to the regulations, the characteristics of some models in the original small and miniature passenger cars are defined in line with the van, that is, the flat or short -headed body structure, the single -layer floor, the engine mid -to The high ratio of the car) is less than or equal to 0.9, and the number of people rides is less than or equal to 9. The passenger cars and a small and miniature van are installed in the seat.
The types of van
1, 6 ~ 8 types (micro passenger)
This is the most common van. You need a C1 driver's license to drive.
The seat distribution: driver's seat, co -pilot seat and 4 to 6 passenger seats (the combination of the occupant seat may be the front 2 and the second, second, 3 or 3 and 3).
2, 9 ~ 12 types (light passengers)
traffic regulations require students to pick up and drop vehicles must be 9 and above vehicles, so it is often used as students' pick -up vehicles, station wagons or business cars. The van requires the B1 driver's license to drive.
The seat distribution: driver's seat, co -pilot seat and 7 ~ 10 passenger seats (the occupant seats are divided into 3 rows, and the combination is 2, 2, 3, 3, 3, 3, 3, 3, 4, etc.).
If my answer is helpful to you, remember to light up, thank you!
Through newspapers, radio, television, movies, road signs, window, printing, neon lights and other media or forms, it is published, set up, and post advertisements in the people's Republic of China. Specifically include:
1, using newspapers, journals, books, lists, etc. advertisements;
2, using broadcasting, television, movies, video, slide, etc. Buildings or space settings, neon lights, electronic display signs, window, light boxes, walls, etc. of buildings or spaces at stations, docks;
4, using theater, stadium (museum), cultural museums, exhibition halls, hotels, restaurants, amusements Settings and advertisements inside and outside the market, shopping malls and other places;
5, using vehicles, ships, aircraft and other transportation tool settings, drawing, and posting advertisements; (6) mail various types of advertising materials through the post office;
6, utilization Gift -to -physical advertising;
7, using network email, banner, etc. for advertising, database marketing.
8, call center, a database marketing
9, using SMS and MMS for advertising, database marketing.
10, use other media and forms to publish, set up, and post advertisements.
Extended information:
Id the role of advertising
1. Accurately express advertising information
In modern business society, the vast majority of goods and service information are passed through advertisements. , Color and graphics accurately express information, while two -dimensional advertisements express information through sound and dynamic effects, and can be accepted and recognized by consumers through various methods of products and services.
2. Establishing brand image
The image and brand of an enterprise determine the position of enterprises and products in the minds of consumers. This status usually relys on the strength and advertising strategy of the enterprise to maintain and shape.
In plane advertisements, newspaper advertising, magazine advertisements due to the wide audience and large circulation, high credibility and strong brand shape capabilities. Combined with two -dimensional advertisements, the shape can be greatly enhanced.
3, guidance of consumption
flat advertising can generally be hit directly into the hands of consumers, and the information is detailed and specific. Therefore, consumers can guide consumers to buy products. Two -dimensional ads can promote consumers to consume through the impact of dynamic effects.
4, satisfying consumers
. A gorgeous and vivid advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, so that consumers are immersed in the joy given by the image and service image. In this way, make it consciously accept the guidance of advertising.
Therefore, the aesthetic re -creation of material culture and lifestyle during advertising design, through exaggeration, association, symbol, metaphor, humor, humor and other methods to beautify the picture, to meet the aesthetic needs of human beauty. The aesthetic taste can effectively guide its consumption concepts in material culture and lifestyle.