3 thoughts on “What is the development prospects for the education and training industry?,”
Sherri
I think there are three types of domestic education and training in the future: . The branding pattern of my country's education and training industry will gradually be formed, and major brands will continue to grow and grow in their own fields. Standardization and professionalization will be standardized and professional The operation model to the country will also be the future development pattern of China's education and training industry. . As the International Education Group continues to stay in the Chinese education market, my country's education institutions will also go to the international stage. We must not only learn the international advanced education model, but also use local advantages to develop domestic education products. Efforts to improve international competitiveness. . The extracurricular tutoring market in primary and secondary schools will be the most watched market market. The survey shows that currently 73%of primary and secondary school students in the country choose to use extracurricular tutoring to make up for the lack of school education. The survey shows that 1/3 parents are willing to take out tens of thousands of yuan for children's extra -curricular courses, and the potential for the development of extracurricular tutoring market in primary and secondary schools is huge. The child education market has great potential for development. In recent years, my country's education and training market has attracted widespread attention from investors, and the market space in the field of education and training in my country is huge. Statistics show that educational expenditure has surpassed other living expenses in China as the second largest daily expenditure after food. But under the impact of Internet online education, offline traditional education should be reasonably harmonious and localized in the future of online education in the future, seeking a more stable and future development direction. . For example, the current traditional offline discipline education (Chinese, mathematics, English, etc.) can be recorded by the class process, and then it is released on the Internet knowledge paid platform through free or paid ways. The right user can be the public or in the student group. The advantage is that students can listen to the content of the class again, which is conducive to the stronger knowledge. It, you can also upload some class notes, exercises, and some small knowledge to the Internet. If the conditions are supported, it is best to be able to conduct related lectures online to make online and offline offline and offline Get more perfect fusion.
Overclocking accelerate the online layout of the education and training industry The continuous penetration of Internet technology, the continuous development of information technology, and the iterative upgrade of hardware equipment have continued to promote the process of education informatization. The emergence of the epidemic in 2020 accelerated this trend. According to statistics from the China Internet Network Information Center (CNNIC), as of June 2020, the number of online education users in my country reached 381 million, a year -on -year increase of 63.7%. The usage rate of online education (online education accounts for Internet users) is 40.5%. In the context of the rapid expansion of online education users, the scale of my country's online education market has grown rapidly. In 2019, my country's online education market scale reached 346.8 billion yuan, a year -on -year increase of 21.47%. Initially predicted that in 2020, the scale of China's online education market will reach 453.6 billion yuan.
k12 education track is still the focus of the capital market 2020 2020 In the first half of the year, there were 112 financing events in my country's education market, with a financing amount of 19.6 billion yuan, of which the K12 education market performed well. In the first half of 2020, K12 Education had a total of 18 financing transactions in the first -level market, with a total transaction value of 12.5 billion yuan, accounting for 64%of the total education financing in the first half of the year. The K12 education track is still the focus of the capital market. In the first half of 2020, the financing amount of K12 education accounted for 60 % of the entire industry. The main reason was that Ape Counseling completed a new round of 1 billion US dollars financing in March, setting up a single financing in the education sector in the education sector. The highest record.
In year, the total number of vocational and technical training schools in China continued to decline, but in 2019, it achieved adversity growth. In 2019, the number of vocational and technical training schools in China was 86,600, an increase of 2.5%year -on -year. The adversity growth in the number of vocational and technical training schools is closely related to the rise of online education. This growth trend will continue in 2020. Affected by the epidemic, in 2020, the capital market and education and training enterprises entered the online education market, and the number of educational and training institutions showed a rapid growth trend. According to the company checking cat query data, from the beginning of 2020 to mid -November, more than 210,000 new registered education and training enterprises have been added, far more than 73,000 in 2019.
On online education continues to promote the growth of the education and training market 2015 to 2019, the scale of China's education and training market continues to grow. In 2019, China Education and Training The market size was 2365.1 billion yuan, a year -on -year increase of 8.6%. The driving force for market growth mainly comes from the rapid development of online education. During the epidemic, offline education and training institutions were fully shut down, and it was in sharp contrast to the Xinxin of online education and training. Although the epidemic has begun to resume work, the online education model has begun to be accepted by consumers. In 2020, the scale of the education and training market will decline slightly, and the overall market size will be 2361.4 billion yuan.
The education training segment has many tracks, low market concentration The education and training industry has more segmented tracks, different tracks There are more companies' layout, which leads to highly dispersed the education and training market. In 2019 (fiscal year), the 19 education and training listed enterprises statistics in this article have a total of 33.82 billion yuan in the education and training business sector, accounting for less than 2%of the 2019 education and training market. Coctering and training business gross profit margin can generally reach about 50%, and the industry's gross profit margin is relatively high. However, due to the high cost of customer acquisition, some companies are not optimistic.
The new technology integration promotes education and training industry upgrade The rapid development of Internet technology, as well as the large -scale popularization of smartphones, tablets and other smart terminal devices and mobile network resources such as WIFI, 4G/5G, etc., and online learning of digital and mobilization has become the mainstream. At the same time, the application of emerging technologies represented by cloud computing, big data, virtual reality, AI, etc. In the field of education, it has become more and more widely used in the field of education, and promotes the transformation of the education and training industry to intelligent and deep experience.
-For more data, please refer to the "Analysis Report of the Chinese Education and Training Industry Market Prospective and Investment Strategic Planning Analysis Report" for more data.
Traditional education and training forms are not good, and the training of artistic quality is the future.
. The big background of policies such as teaching and reform of new policies, aesthetic education, and inclusive kindergartens is the transformation and upgrading of the entire society. The purpose of the implementation is to ensure that the basic surface meets people's education needs. . The most direct performance factor of the so -called upgrade is the price. Only higher prices can promote the increase in institutional operations, teaching environment, teaching level, and employee income. . The price of price reflects value. The core of value is to know the needs of which group of people can meet. It from the mission, vision, values, and corporate culture of the institution, to the consistency of organizational structure, post function, training system, teaching output, enrollment and marketing model, and teaching and research system. . The upgrade is not a simple sentence. From the level of the principal, the biggest challenge is whether it can truly realize the huge impact of social changes on the industry, whether there is a strong willingness to grasp it enough to grasp it enough Opportunities in change. For institutional practitioners, its biggest challenge is whether it can clarify the degree of contribution of individuals in institutions and personal competitiveness in the industry. Disciplinary knowledge reserves, cross -domain information processing capabilities, etc. 5. Educational institutions of art in theory require certain professionalism. This price reflection in the market is often reflected in the degree of hard work. Compared with STEM, robots, sports education products, this is a very worthy issue of artistic education institutions. In the robot as an example, the future -oriented concept it created to the value brings value to a sense of crisis that does not learn to be outdated at any time. And art institutions are not enough to do on these levels.
I think there are three types of domestic education and training in the future:
. The branding pattern of my country's education and training industry will gradually be formed, and major brands will continue to grow and grow in their own fields. Standardization and professionalization will be standardized and professional The operation model to the country will also be the future development pattern of China's education and training industry.
. As the International Education Group continues to stay in the Chinese education market, my country's education institutions will also go to the international stage. We must not only learn the international advanced education model, but also use local advantages to develop domestic education products. Efforts to improve international competitiveness.
. The extracurricular tutoring market in primary and secondary schools will be the most watched market market. The survey shows that currently 73%of primary and secondary school students in the country choose to use extracurricular tutoring to make up for the lack of school education. The survey shows that 1/3 parents are willing to take out tens of thousands of yuan for children's extra -curricular courses, and the potential for the development of extracurricular tutoring market in primary and secondary schools is huge.
The child education market has great potential for development. In recent years, my country's education and training market has attracted widespread attention from investors, and the market space in the field of education and training in my country is huge. Statistics show that educational expenditure has surpassed other living expenses in China as the second largest daily expenditure after food.
But under the impact of Internet online education, offline traditional education should be reasonably harmonious and localized in the future of online education in the future, seeking a more stable and future development direction.
. For example, the current traditional offline discipline education (Chinese, mathematics, English, etc.) can be recorded by the class process, and then it is released on the Internet knowledge paid platform through free or paid ways. The right user can be the public or in the student group. The advantage is that students can listen to the content of the class again, which is conducive to the stronger knowledge.
It, you can also upload some class notes, exercises, and some small knowledge to the Internet. If the conditions are supported, it is best to be able to conduct related lectures online to make online and offline offline and offline Get more perfect fusion.
Overclocking accelerate the online layout of the education and training industry
The continuous penetration of Internet technology, the continuous development of information technology, and the iterative upgrade of hardware equipment have continued to promote the process of education informatization. The emergence of the epidemic in 2020 accelerated this trend. According to statistics from the China Internet Network Information Center (CNNIC), as of June 2020, the number of online education users in my country reached 381 million, a year -on -year increase of 63.7%. The usage rate of online education (online education accounts for Internet users) is 40.5%.
In the context of the rapid expansion of online education users, the scale of my country's online education market has grown rapidly. In 2019, my country's online education market scale reached 346.8 billion yuan, a year -on -year increase of 21.47%. Initially predicted that in 2020, the scale of China's online education market will reach 453.6 billion yuan.
k12 education track is still the focus of the capital market
2020 2020 In the first half of the year, there were 112 financing events in my country's education market, with a financing amount of 19.6 billion yuan, of which the K12 education market performed well. In the first half of 2020, K12 Education had a total of 18 financing transactions in the first -level market, with a total transaction value of 12.5 billion yuan, accounting for 64%of the total education financing in the first half of the year. The K12 education track is still the focus of the capital market. In the first half of 2020, the financing amount of K12 education accounted for 60 % of the entire industry. The main reason was that Ape Counseling completed a new round of 1 billion US dollars financing in March, setting up a single financing in the education sector in the education sector. The highest record.
In year, the total number of vocational and technical training schools in China continued to decline, but in 2019, it achieved adversity growth. In 2019, the number of vocational and technical training schools in China was 86,600, an increase of 2.5%year -on -year.
The adversity growth in the number of vocational and technical training schools is closely related to the rise of online education. This growth trend will continue in 2020. Affected by the epidemic, in 2020, the capital market and education and training enterprises entered the online education market, and the number of educational and training institutions showed a rapid growth trend. According to the company checking cat query data, from the beginning of 2020 to mid -November, more than 210,000 new registered education and training enterprises have been added, far more than 73,000 in 2019.
On online education continues to promote the growth of the education and training market
2015 to 2019, the scale of China's education and training market continues to grow. In 2019, China Education and Training The market size was 2365.1 billion yuan, a year -on -year increase of 8.6%. The driving force for market growth mainly comes from the rapid development of online education. During the epidemic, offline education and training institutions were fully shut down, and it was in sharp contrast to the Xinxin of online education and training. Although the epidemic has begun to resume work, the online education model has begun to be accepted by consumers. In 2020, the scale of the education and training market will decline slightly, and the overall market size will be 2361.4 billion yuan.
The education training segment has many tracks, low market concentration
The education and training industry has more segmented tracks, different tracks There are more companies' layout, which leads to highly dispersed the education and training market. In 2019 (fiscal year), the 19 education and training listed enterprises statistics in this article have a total of 33.82 billion yuan in the education and training business sector, accounting for less than 2%of the 2019 education and training market.
Coctering and training business gross profit margin can generally reach about 50%, and the industry's gross profit margin is relatively high. However, due to the high cost of customer acquisition, some companies are not optimistic.
The new technology integration promotes education and training industry upgrade
The rapid development of Internet technology, as well as the large -scale popularization of smartphones, tablets and other smart terminal devices and mobile network resources such as WIFI, 4G/5G, etc., and online learning of digital and mobilization has become the mainstream. At the same time, the application of emerging technologies represented by cloud computing, big data, virtual reality, AI, etc. In the field of education, it has become more and more widely used in the field of education, and promotes the transformation of the education and training industry to intelligent and deep experience.
-For more data, please refer to the "Analysis Report of the Chinese Education and Training Industry Market Prospective and Investment Strategic Planning Analysis Report" for more data.
Traditional education and training forms are not good, and the training of artistic quality is the future.
. The big background of policies such as teaching and reform of new policies, aesthetic education, and inclusive kindergartens is the transformation and upgrading of the entire society. The purpose of the implementation is to ensure that the basic surface meets people's education needs.
. The most direct performance factor of the so -called upgrade is the price. Only higher prices can promote the increase in institutional operations, teaching environment, teaching level, and employee income.
. The price of price reflects value. The core of value is to know the needs of which group of people can meet.
It from the mission, vision, values, and corporate culture of the institution, to the consistency of organizational structure, post function, training system, teaching output, enrollment and marketing model, and teaching and research system.
. The upgrade is not a simple sentence. From the level of the principal, the biggest challenge is whether it can truly realize the huge impact of social changes on the industry, whether there is a strong willingness to grasp it enough to grasp it enough Opportunities in change.
For institutional practitioners, its biggest challenge is whether it can clarify the degree of contribution of individuals in institutions and personal competitiveness in the industry. Disciplinary knowledge reserves, cross -domain information processing capabilities, etc.
5. Educational institutions of art in theory require certain professionalism.
This price reflection in the market is often reflected in the degree of hard work. Compared with STEM, robots, sports education products, this is a very worthy issue of artistic education institutions.
In the robot as an example, the future -oriented concept it created to the value brings value to a sense of crisis that does not learn to be outdated at any time. And art institutions are not enough to do on these levels.